To endorse the benefits of tobacco control is to inform the potential smokers the danger of smoking. The first step is to place a warning label on the cigarette package, so when someone comes into contact with the cigarettes, a vivid warning label that contains pictures and words will come into view. This is the fastest and the most direct education. The consequences of cigarette smoking are clearly conveyed by the pictures and the words.

The cigarettes of Taiwan

　　For a regular smoker, the pictures and words on the warning label is a wake up call, signifying that it's time to quit smoking or reduce the amount of smoking; for potential smokers, the warning label should make them think twice before lighting that first cigarette, and it should also make them think about the possibilities of becoming ill from smoking in the future.

The cigarettes of China bought in our local market

　　The current regulation calls for a warning label of 5cm by 2cm. It only needs to be visible on one side, therefore the efficacy is not very good. Based on this, the Sanitation, Environment, and Social Welfare Committee passed the Amendment to Tobacco Prevention and Control on November 9, 2005, changing the size of the warning label from no less than 10cm2 to at least 50% of the front area.

　　After comparing the cigarette packaging of various countries, we found Brazil and Venezuela to be the strictest, requiring a warning label that takes up 100% of the front area. Also quite strict is Australia, in about 18 months all cigarette packaging are required to have one third of the front area as warning label, as well as 90% of the back area. European Union requires a warning label that occupies 30% of the front and 40% of the back.

The cigarettes of Thailand bought in our local market

　　Other Asian countries also require a considerable amount of area on the packaging as warning label. In Singapore, the warning label takes up more than 50% of the front and the back of the cigarette packaging, and the pictures and words are quite shocking. In Japan, different warnings are marked on the front and the back, which take up about 30 to 45% of the available area. The warning stresses the importance to watch for the health, so the regular smokers will have something to think about.

The cigarettes of Indonesia bought in our local market

　　In Hong Kong, the warning label is made with black letters on white background, which takes up about 29 to 31% of the area. In Korea, the warning label occupies about 29 to 31% of the back area. In Indonesia, only a small 1.5 by 5cm warning label is found. In Vietnam and Philippine, the warning label is found on the side of the cigarette packaging.

　　We have collected the warning texts and pictures from various countries, so more people will be able to understand the horror of smoking. We are sure that seeing these promotions and relentless suggestions is a valuable lesson for smokers and non-smokers alike.